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It's a Festival!

April Thayer

Our Regional Transportation District clients had a big day on Friday, November 17, 2006. That was the day that the SouthEast Light Rail opened for business – well, for free rides through the weekend. On Monday, November 20, business starts. And based on the Grand Opening, it’s going to be a busy line.

There were hundreds of people there, a color guard, tents, balloons, human puppets (is that what you would call the guy in this photo?) and Santa.

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One poor 3-year old was visibly disturbed by the sight of the man in red…I think even he understands there’s a time and a place for everything/one. Starbucks was there with samples (still widely reported as their most productive marketing tactic), there was ice cream and hotels and restaurants and city folk and country folk and train enthusiasts galore.

Lots of kids were in tow, attached to a parent who had no doubt promised a “ride on the choo-choo.” I don’t remember what the sound is that the Light Rail cars make, but it’s not a “choo” and it’s not a train whistle. Might be a bell?

Anyway, it was a great day, and it will be a very successful line, no doubt. Congratulations to RTD and all the people there who have worked so hard on this second leg of our rail system.

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A b o u t

Thayer Media is a 15 year old strategic media communications firm, specializing in media strategy, negotiation, placement and management. We feel as though our job at Thayer Media is to help our clients sell something. And to make sure they understand what we're doing, why we're doing it and how we're going to help them measure results.
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