One Angry Woman
Katie Bastian
Wow! That is one angry woman. What a great idea – after finding out her husband has been unfaithful, Emily rents billboard space and gets revenge! I bet there are a lot of women out there who wish they had done the same thing.
Check out Emily’s blog. Emily shares other ways she got back at her “soon-to-be-ex-husband.”
Now, take a look at this video. There she is again, publicly humiliating her unfaithful spouse, destroying his things and getting back at her husband in the process. View video.
Seems pretty real – doesn’t it?
It’s not!
Don’t worry, there are a lot of people who fell for this viral marketing campaign. Here’s how it happened to me.
My friend from high school forwarded me an email with the subject line that said, “Can you believe this???” The email had an attachment of the billboard above that was placed in Chicago. I then passed her email on to a co-worker displaying my shock at such a spiteful revenge.
My co-worker directed me to an article that exposed the truth in the New York Times. Similar billboards were placed in Manhattan, Brooklyn and Los Angeles. People were quite confused between the billboards and the media attention. The billboards were actually advertisements to promote “Parco P.I.” – a reality court TV show.
Parco P.I., is a new hybrid reality/docu-drama series from Court TV that follows the Parcos, a family of New York City private eyes, as they crack cases and expose secrets at their family-run private investigation firm. The show features everything from cheating spouses to corrupt business partners.
Very entertaining! And a great way to introduce the show – turn it around on the viewers who become the private eyes as they attempt to figure out just what is going on with this Emily character.