Behavioral Marketing & The Internet
An article on the future of targeted advertising on the Internet based on searches performed was published yesterday in the New York Times. There has been a lot of buzz regarding privacy of people's searches and just how "anonymous" those people really remain while this data is being collected. Just think of all the people that perform searches and also Google themselves.
Hmmmm, I am not a P.I. by any means, but even I could figure out how to connect those dots.