Strike Two
Elizabeth Rector
While rifling through my pockets prior to doing laundry today, I stumbled upon the ticket stub from the Rockies v. Reds game I attended and reported on here http://thethought.thayermedia.com/out_and_about/
I don’t mean to be negative, but if stadium advertising is a swing and a miss, then this particular execution of ticket stub advertising on the backside of Game 14’s ticket is strike two.
A local company slapped their black and white logo on the bottom quarter of the ticket, displayed a hollow offer and referenced their phone number. Because I don’t recognize the company and am not immediately able to surmise what products or services it provides, I assume I am not in the market. I did a Google search for the company (which I had to modify several times to get the right results) and found that though I am not in the market, I can see how many people might be.
If you are going to spend money, spend it right, spend it thoughtfully. Go ahead, be risqué and give consumers just a touch of information about your product/service so they can determine if one month free service is a worthwhile offer. And if you find that a 2” x 1”, b/w nub of ticket isn’t enough to do the job, then go ahead, re-evaluate. The chances are good that there are 1,000 other ways to spend your ever-dwindling marketing dollars. And if you can’t come up with any good ideas there’s this great term paper site…