NOT The Best Place to Advertise...
Kathleen Destino
I recently came across this ad campaign for the Nick at Nite http://www.tvland.com/nickatnite/ channel and it made me chuckle. The final line in the series is:
“It’s 9pm, do you know where your brands are?”
I love these ads probably because we can relate to them here at Thayer Media. The advertisement is speaking to media buyers, such as those at our company, and reminding them of the benefit of advertising on the Nick at Nite channel.
To me, it speaks to two things:
1) Creative and Media have to work together to get the most out of the advertisement. Media is not only about the numbers and creative is not only about the talent. If media buyers don’t know what the creative looks like they could be sending the wrong message to the wrong audience at the very wrong time.
2) Placement is important. I think the ketchup and linens speak for themselves.
We focus every day on where our clients’ advertisements should (or shouldn’t) be placed to maximize their creative advertising campaign. We need to do everything we can to make sure the RIGHT person sees the RIGHT creative at the RIGHT time.
And sometimes it takes an ad about ketchup and linens to remind us of that.