Making Friends With the USPS
April Thayer
So I was a victim recently of a direct marketing campaign from the United States Postal Service (my tax dollars at work- don’t get me started) which had to be one of the most expensive things I’d ever seen.
It was a die-cut dinosaur, with the words “media plannerus extinctus” emblazoned on the front. And there was a bunch of blather on the back about direct mail, courtesy of their integrated services division. Printed on very heavy card stock – it was quite beautiful.
But, since when do you make friends with people by flashing them with extinction messages? And talk about extinct! I can’t remember the last time I bought stamps for my personal use. (Okay, I admit it, all my bills get sent out under cover of someone else’s postage account.)
Who are they kidding? I sent a postcard back to the office last year from Greenport, LI, and had to use a couple of old stamps I found in the bottom of a summer purse I unearthed for the trip. I don’t buy stamps anymore and now that I’ve been reminded of my status in the world, I don’t want to. So there, USPS – good luck with your future too!
P.S. I want my tax dollars back for the piece you sent me – what’d it cost you?